Wednesday, June 29, 2016

I played around with section targeting

Section targeting is an AdSense feature that allows you to suggest specific sections of your site that should be used when matching ads. You can read more about it here.
I found that on niche and small websites section targeting can help a lot. Often times Google was displaying unrelated ads on these sites because there weren’t enough pages. After using section targeting I managed to increase the relevancy of the ads and consequently the CTRs.

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